Go H.A.M? Nah, I’m vegan now says Jay Z

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The majority of our lifestyle choices aren’t considered front page news, but when you’re the Knowles-Carter’s everything you do is kind of a big deal.

Music’s first couple, Jay Z and Beyonce recently announced that they’d be embarking upon a 22-day vegan challenge up until Christmas Day. The rapper, who celebrated his 44th birthday in Los Angeles yesterday at popular vegan hotspot Cafe Gratitude, was inspired to change up his diet after vegan pal and founder of the 22 Days Nutrition Program Marc Borges, challenged him to.

Sharing his perspective on the lifestyle change on his blog, Life + Times, Jay wrote: “On December 3, one day before my 44th birthday, I will embark on a 22 Days challenge to go completely vegan, or as I prefer to call it, plant-based! This all began a few months back when a good friend and vegan challenged me to embrace a ‘plant-based breakfast’ every day. It was surprisingly easier on me than I thought. There’s something spiritual to me about it being my 44th birthday and the serendipity behind the number of days in this challenge; 22 (2+2=4), coupled with the fact that the challenge ends on Christmas day…It just feels right!”

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