The Lingerie Start Up
Pride Chats to founder Sadia Sisay
Why did you decide to start BeingU Lingerie Line?
It was quite simple really, My daughter was then 14, I realised we were now filling her wardrobe with black bras not to show under her school uniform and I decided to make her a bra. It has taken a while but I got there in the end!
How do you feel the line will tackle body image and colour?
I believe that it is very important that women see a representation of themselves every day in all aspects of life, especially young girls and young women. It’s exciting that more new brands and established brands are taking on the idea that women come in all shapes, sizes, skin tones and professions.
What makes your brand unique to other lingerie brands?
We offer an inclusive lingerie solution to women in colours and styles that are specially designed to flatter their skin tone and body shape. We have considered our customer’s comfort all the way through the design process, and truly believe that our product is beautiful to look at but also amazing to wear particularly due to the briefs that provide a high level of comfort. We have also added a solutions range of backless/strapless bras and accessories in multi skin tones, which is not available anywhere else in the market.
What are your plans for the future of the brand?
Expand our skin tone matching and complementing range and get more of an understanding of what is required of us from our customers and try to provide it!
For more info visit beingu.me
