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Bashy becomes the new face of Adidas

Adidas Originals is celebrating London talent during November and December with its WE ARE LONDON campaign. WE ARE LONDON features emerging talent from the capital and stars artists: Bashy, Scorcher, Devlin, Loick Essien, Maxsta and SB:TV presenter Georgia LA.

Here’s what they had to say:

We Are London is adidas’ biggest campaign in London to date which celebrates the unique talent and creativity that thrives within our capital city. The sounds, the sights and the vibrancy of young London. WE ARE LONDON is a declaration of belonging – to a generation that are going places, making their own luck and forging their own path.

This new campaign is not only offering the chance to emerging London acts to get their face on a billboard but also you too! This is a great opportunity as the winner (and five friends) will get to ‘kitted out head-to-toe in adidas’. To take part visit www.adidas.com/wearelondon

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