Black creatives are at the forefront of digital media, impacting and shaping online culture as YouTubers, streamers, podcasters, and content creators. Their innovation and creativity have influenced pop culture and produced excellent content enjoyed by millions.
Keep scrolling for our spotlight on some of the most talented Black influencers in the digital space today.
Diversity and Representation
Black creatives are pushing boundaries and challenging long-held stereotypes in media that they’re primarily athletes and entertainers. Using social media, Black influencers and content creators are using their platforms to inspire and educate.
Tabitha Brown is a TikTok creator who showcases how to cook quick, delicious vegetarian and vegan meals. Her accounttook off during the pandemic, giving people stuck at home something to look forward to and the inspiration to try new meatless meals.
Anissa Hughes is known for sharing her workouts and food inspiration on her Instagram page. Her posts about body positivity and her struggles with body image have resonated with her fans, fostering an inclusive online community.
Innovation and Creativity
Podcasts have soared in popularity over the last decade, giving Black creators a platform to create unique long-form content. Goal Diggers is an award-winning black female-led podcast covering the Premier League, Champions League, and other aspects of the beautiful game.
They’ve spearheaded a drive to recruit players from diverse backgrounds in women’s football, calling for greater efforts to make the sport more accessible and attract technically talented girls. They call formore support to help female players achieve their potential.
Marques Brownlee, also known as MKBHD, focuses on tech reviews. In masterfully produced videos, he gives viewers his honest take on the latest devices. He’s built a massive following and inspired many upcoming tech creators.
Community Building
TikTok, Instagram, and YouTube are some of the best platforms for building communities and connecting with audiences in ways that were almost impossible 30 years ago. Influencers like Golloria George create compelling content by showcasing how brands cater to marginalised communities, encouraging positive change in the makeup and skincare industries.
George’s candid beauty takes havecatapulted her to social media stardom by tapping into a community that had long been frustrated with the beauty industry’s approach to inclusive products and practices. In just three years, she’s become synonymous with the digital beauty-sphere with her signature “Darkest Shade” videos.
Challenges and Triumphs
Black digital creatives often face online harassment and trolling in the comments sections of their videos. However, many are overcoming negative attention by consistently producing excellent content that speaks for itself. Golloria George’s product recommendations regularly cause newer beauty brands to sell out of stock within hours, and she’s been hired by huge names like Rihanna and Patrick Ta.
In their time off after a long day of content creation, some creatives catch up on their favourite shows and explore new music. Many are alsobig fans of mobile slot gaming because of its quick and easy playing format.
