Even the First Lady can’t resist the charms of online fashion store ASOS. On her first official solo trip to South Africa this week, Michelle Obama was photographed wearing items from ASOS’ Africa range. The line, produced in collaboration with SOKO Kenya, encourages sustainable business through local craftsmanship.
ASOS CEO Nick Robertson said: “As a British fashion brand, with global online reach, we are thrilled at ASOS to have Michelle Obama – someone who continues to be a great ambassador for fashion – flying our flag abroad. ASOS Africa is our dedicated ethical collection, now in its third season and produced in Kenya by 25 local craftspeople to help empower the community, so it feels very appropriate to have the First Lady wearing it whilst doing valuable humanitarian work in South Africa.”
